Places speak to us through the landscape, through the artists who inhabited them through the history that shaped them.

 

But if there exists a genius loci, it would have something to do with, especially in Italy, an identity precisely agri-cultural, therefore in relationship to food and wine.

 

Since - in 1825 - the fundamental work of Jean Anthelme Brillat-Savarin “Physiology of Taste” proclaimed food and wine as “cultural works”, taste, the specific sense by which flavors are recognized and tested from substances introduced into the oral cavity, has more and more become, by extension, the term adopted in ethics and aesthetics to designate the sensation of what is good and what is beautiful.

 

La Strada di Gusto (The Road of Taste) of Cupramontana aims to be a museum as well as a tourist guide, able to recount the “places” of Cupramonana through its principal product Verdicchio, its cuisine, its rural history.